Cascades Technologies Inc

Outreach and Online Marketing Specialist

General Information
Location  1800 F Street Northwest
Washington, DC 20006
United States
Employee Type  Exempt
Industry  Journalism/Marketing
Minimum Experience  2 Years
Maximum Experience  7 Years
Manage Others  No
Description

CTI is a recognized award-winning provider of information technology and professional services. Focused primarily on the Federal Government, CTI delivers technology enabled, results oriented solutions. CTI has built long term business relationships by ensuring the availability of highly skilled and certified resources providing a broad range of capabilities that meet the unique needs of all customers. With a 100% referenceable client base, CTI leverages industry best practices and business innovations to provide measurable results. 

 

CTi is seeking an Outreach and Online Marketing Specialist to add to our team. The right candidate will provide consumer media outreach support to promote the client's platform. This position is an exciting combination of media relations, marketing and outreach.

 

Responsibilities:

 

  • Use the provided syndication network to issue press releases and other content for syndication.
  • Pitch the media on large- and small-scale campaigns
  • Remain current with regard to the latest marketing trends.
  • Review media coverage and report on effectiveness of media relations strategy in reaching ideal target market.
  • Cultivate and enhance collaborative working relationships with the media and publicity community and keep mailing lists current.
  • Monitor the information needs of the media and propose responses to meet those needs.
  • Plan and execute programs designed to raise awareness about specific government programs and services.
  • Create marketing materials including but not limited to social media messages, email newsletters, press releases, news articles and other content marketing pieces.
  • Effectively run and manage social media channels for a government client.
  • Write social media messages and be responsible for monitoring and building communities and responding to questions on several social media platforms.
  • Effectively promote programs and services through marketing and outreach campaigns.
  • Review metrics from all campaigns and report on the results of each marketing campaign.
Requirements
  • Bachelor’s degree in Journalism, Marketing, Communications or a related discipline preferred.
  • At least 2 years of demonstrated experience in public relations, media and marketing.
  • Strong writing and editing skills in order to be able to write press releases and news articles in a timely fashion.
  • A currently established network with members of the media, with the ability to also build new relationships with national and regional media contacts and grow syndication opportunities.
  • Strong understanding of email marketing tactics and the ability to write compelling subject lines and informative email newsletters to draw readers to government products and services.
  • Comfortability using all forms of communication to reach out to the media, including but not limited to email, telephone and social media.
  • Cultivate and enhance collaborative working relationships with the media and publicity community and keep mailing lists current.

 

Cascades Technologies, inc. is an EOE/Affirmative Action Employer (M/F/Vet/Disability) that understands the value of diversity and its impact on a high-performance culture. Prospective employees will receive consideration without discrimination because of race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. We are a military friendly organization and veterans are encouraged to apply. Federal law requires all employers to verify the identity and eligibility of all persons hired to work in the United States. Thank you for considering us for employment.